The future-proof B2B GTM stack
This 17-page guide maps a go-to-market tool stack for a B2B services company of about twenty people. It explains what each layer does, when to add it and what to leave alone if it already works.
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About this guide
It covers thirty tools across nine layers, from review profiles and account research to sending, booking, CRM and reporting. Three example stacks show the build at different budgets. Prices in the PDF were checked on 22 September 2026; they are a dated reference, not a live price feed.
What's inside
Nine layers of the stack
Being findable, accounts, contact data, sending, LinkedIn, booking, call recording, CRM and reporting.
Thirty tools with context
What each tool does, a pricing reference or a note where pricing is not public, and when to consider it.
The build order
A sequence for adding the basics before paying for later layers that depend on them.
Three example budgets
Lean, working and full example stacks, itemised using the guide's dated pricing.
What not to replace
Why an existing booking link, spreadsheet, working CRM or SDR may be better left in place.
An AI visibility check
A short check of whether AI assistants name your company and what they get wrong.
Who it's for
- Small B2B services firms choosing or reviewing their go-to-market tools.
- Founders and small sales teams deciding what to add next.
- Teams paying for overlapping tools without a clear setup order.
What you'll be able to do
- Map the tools you use to a specific job in the go-to-market.
- See which basics need to work before another paid tool is useful.
- Compare the guide's example stacks and check current vendor prices before buying.
- Keep useful existing tools instead of replacing them without a clear reason.
Before you start.
Are these prices current?
The PDF states that prices were verified on 22 September 2026. Vendor pricing can change, so check the linked vendor pages before making a purchase.
Who is the stack designed for?
The guide is framed around a B2B services company of about twenty people, with two or three people selling. It includes leaner and fuller examples for comparison.
Do I need every tool in the guide?
No. The guide includes a build order and examples at different budgets, and specifically discusses tools and processes you may not need to replace.
How do I get the guide?
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