You’re missing from your buyer’s shortlist.
AI recommends competitors. Buyers never see you as an option.
The GTM Readout·For B2B service / software businesses
Find what to fix in your
go-to-market to win more deals.
Find out whether AI recommends you when buyers ask for what you sell. We measure your visibility, identify the go-to-market gaps, deliver the fixes ready to apply, and tell you which AI investment to make next to help grow revenue.
Ten working daysTwo hours of your time
Book your free AI visibility checkSee whether AI recommends you or your competitors.
THE PROBLEMRevenue slips away
Revenue slips away
where you’re not looking.
Some opportunities never reach your pipeline. Others slip away inside it.
You’re spending on AI without a clear ROI.
AI tools for your go-to-market keep adding cost, without a clear return.
Go-to-market gaps are costing you real deals.
An unclear offer and enquiries left waiting turn interest into missed revenue.
WHAT GETS EXAMINEDWe look at six areas,
We look at six areas,
in the order a buyer meets you.
Before buyers find you. Through marketing and sales. Across the data and AI underneath.
THE SHORTLIST OPPORTUNITY · BEFORE THEY MEET YOU
Shortlist presence
Do AI engines name you when buyers ask for what you sell—or recommend competitors instead?
REAL BUYING QUESTIONS, ACROSS FIVE ENGINES
ChatGPTPerplexityGeminiClaudeGoogle AI Overviews
THE BUYER’S PATH THROUGH YOUR GO-TO-MARKET
Offer & ICP fit
Does your offer fit the buyer? We compare how you, your reviewers and AI engines describe it.
Marketing
Clear pages, profiles and content—and demand spend aligned with strategy.
Sales & conversion
Your real enquiry journey: response time, routing, qualification and follow-up, through to a human.
Data
We check whether your CRM, records and documents are ready to build on.
AI return
We check what your AI spend returns and where it can pay back.
DELIVERABLES
Six things you walk away holding.
Know what’s costing deals. Get the fixes ready to apply. Make your next investment count.
DELIVERABLE 01Your Shortlist Score
See where competitors get considered—and you don’t.
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Your measured share of real buying questions where AI names you, with three competitors scored beside you. Every raw answer is captured so you can check the evidence yourself.
You also get a map of the sources behind those answers: where you already appear, where you’re missing and how to get onto each.
DELIVERABLE 02Your go-to-market diagnosis
Know what’s costing deals, and what to fix first.
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Your offer and ICP, marketing surface, channel spend, sales process and data—examined, scored against published benchmarks and prioritised by what they’re costing you.
Delivered as a live page you can share by link, with evidence attached to the findings. Give your team a clear view of which problems deserve attention first.
DELIVERABLE 03The corrections, already written
Apply the fixes without starting from scratch.
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Finished corrections produced for you: code, page rewrites, positioning, profile copy and follow-up email, ready to hand to whoever does the work.
You leave with the work already written, rather than another list of recommendations to turn into a project. You or your team puts the corrections live.
DELIVERABLE 04A 14-day execution plan
Get the right work moving in the next 14 days.
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Every correction arranged in phases, with an owner, a realistic time estimate and the expected effect. A checklist keeps the work in order as each fix goes live.
The plan also sets out the longer-term work month by month, including third-party sources, reviews and listings—so you know what follows the one-time fixes.
DELIVERABLE 05Your recommended builds
Put your next investment where it can pay back.
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The bigger things worth building beyond the quick fixes—scoped, sequenced and costed by impact.
Know what to build next, whether you take it in-house, hire someone or come back to me. You keep the plan and choose who carries it out.
DELIVERABLE 06A live readout, recorded
Give your team the clarity to act on the findings.
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A sixty-minute walkthrough of every finding and correction, so you understand the evidence, the priorities and the work ahead.
The recording is yours to keep and share with the people doing the work—including anyone who wasn’t on the call.
Your results and method, yours to keep.
Keep your report and question set. Re-run the measurement whenever you like.
A free re-measure once you’ve implemented
Thirty days after your fixes go live, see what changed.
HOW IT WORKSTen working days.
Ten working days.
Two hours of yours.
One call at the start. One at the end. No chasing your team in between.
Onboarding call
Sixty minutes: your ICP in your words, your numbers, your channels, your real competitors.
The work runs
We measure. We diagnose. We write the repair. Nothing needed from you or your team.
Your live readout
Sixty minutes on every finding and every fix. Recorded, and yours to keep.
Before we start: a short intake form.System access: helpful, never required.After implementation: your free re-measure.
Book your free AI visibility check
See whether AI recommends you or your competitors.
FITWho this is built for
Who this is built for
and who it isn’t.
For B2B software and service businesses with real deal flow and someone ready to act.
Built for you
B2B software or services, with roughly 10–200 people.
Real deal flow, a clear category and a public website.
Competitors you can name and care about beating.
An owner who can decide and put the fixes into action.
Not the right fit
Referrals only, with no clear category or public presence.
Outside roughly 10–200 people or multiple sign-offs.
Expecting immediate traffic or guaranteed AI rankings.
Wanting implementation included in the Readout.
Needing an exact visibility number with no caveats.
PERSONALLY LED
Your Readout, led by Mo Sakr.
Three years building AI go-to-market systems for B2B software and service businesses—from outreach and content to enquiry routing and CRM/data infrastructure.
I lead every Readout personally, from the measurement to the findings and the call.
More about MoTHE GUARANTEE
Delivered as promised.Backed by a money-back guarantee.
Your complete Readout, with every promised deliverable. If we don’t meet the agreed guarantee, you can claim a full refund—and keep your report.
Subject to the guarantee terms in your service agreement, including delivery commitments, qualifying findings, the correction period and claim deadlines.
FAQSThings people
Things people
usually want to know.
The method, the expectations, and what this actually asks of you.
01How much does the Readout cost?
The complete Readout is a one-time investment in the low thousands of US dollars. We’ll confirm the current introductory fee and everything included on the call, before you decide.
02What exactly am I paying for?
The GTM Readout is a ten-working-day assessment for B2B software and service businesses. It measures your AI shortlist presence, examines your go-to-market, and delivers written corrections and a prioritized execution plan. The work includes around a thousand AI answers, your buying path walked and timed, your public surfaces examined, and a set of finished corrections. The Readout brings the evidence and work together; it isn’t just a report.
03How much does AI search really matter yet?
This is about consideration before the website visit. Buyers can use AI to discover vendors and form a shortlist without ever clicking through to you. The Readout measures whether you’re part of that conversation. It doesn’t treat AI search as a promise of traffic this quarter.
04How is this different from the free checkers?
A single answer can give a misleading picture. The Readout asks each buying question eight times across five engines, reports a range, and maps the sources behind the answers. It also examines the rest of your go-to-market, beyond visibility.
05How do I know the findings are sound?
You can inspect the evidence: raw AI answers, real timestamps and sourced benchmarks. This is a new engagement built on published research, not a long client list. The guarantee is there to carry that risk, rather than asking you to take the findings on trust.
06How is this different from SEO?
The scope goes beyond your web presence: offer and ICP fit, channel spend, your live sales process, data and AI return. AI answers also vary between runs, so shortlist presence is measured through repeated sampling rather than a single rank check.
07What kind of results should I expect?
The things you control—pages, enquiry handling, follow-up and profiles—can move within weeks of implementation. Shortlist presence and third-party mentions can build over months. No particular Shortlist Score is promised: engines, competitors and the sites they cite are outside our control. You still leave with a buying-path record, positioning diagnosis, channel review and finished corrections.
08Does the Readout include implementation?
The fixes are written and ready to apply; you or your team publish them. Implementation, ongoing monitoring, earned-media work and building the recommended systems are separate from the Readout. You can use your own team, hire someone, or discuss a separate engagement with me.
09How much time does this take on our side?
One sixty-minute onboarding call and one sixty-minute readout. Nothing needed in between, and no system access required. Share whatever context you’re comfortable with: it sharpens the findings, but the work doesn’t depend on it.
NEXT STEPSBook your free
Book your free
AI visibility check.
We’ll run a small AI visibility check before we meet. On the 30-minute intro call, we’ll review your results and walk through the GTM Readout, what you’ll get, and whether it’s a fit.
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