Score your go-to-market
This free go-to-market assessment is for B2B service and software founders and teams who are winning clients but cannot tell what is holding growth back. It scores twelve answers across six areas and gives you a bottleneck, a breakdown and practical next steps.
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Your assessment
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Where is the leak?
The twelve scored questions are listed below so you can see what the assessment covers before signing up. Two short business-context questions come before them in the tool. Your answers, score, result and next steps stay inside the unlocked assessment.
What's inside
Twelve scored questions
Two questions each on your offer, getting found, conversations, closing, tracking and AI tools.
A score out of 100
A combined score and a breakdown across the six areas, based on your own answers.
Your main bottleneck
A result that identifies where to focus before adding more marketing activity or another tool.
Two things to work on first
Practical actions tied to the bottleneck identified by the assessment, with a printable result.
Built for B2B teams.
- B2B founders and teams selling services or software.
- People deciding whether to focus on the offer, marketing, sales, tracking or AI use.
- Teams using inbound, outbound, or a mix of both.
What you'll be able to do
- See the six parts of your go-to-market side by side.
- Choose a bottleneck to investigate before spreading effort across several fixes.
- Save your result as a PDF and use it to start a team discussion.
The twelve assessment questions
These are the scored questions, exactly as they appear in the tool. Scoring, results and next steps are inside the unlocked assessment.
- If you asked five recent customers why they chose you, would they say roughly the same thing?
- How clearly can you describe who you're for?
- Each month, do new people who've never heard of you find out about you?
- If you stopped all marketing tomorrow, how long until new enquiries dried up?
- Of the people who show interest, how many end up in a real conversation with you?
- How quickly does someone hear back from a real person?
- Do you know what share of your sales conversations turn into deals?
- When you lose a deal, do you know why?
- Could you show me, today, what happened to every enquiry from the last three months?
- Is one person responsible for these numbers?
- Of the AI tools you've added in the last year, how many are still genuinely used?
- Before adding a tool, do you decide what it has to improve?
Before you start.
What does the assessment score?
Your offer, getting found, turning interest into conversations, closing, tracking and AI tools. There are twelve scored questions, plus two short questions about your business context.
How long does it take?
Allow about three minutes. The tool runs on this page after you unlock it.
Is this a full go-to-market audit?
No. This is a self-assessment based on your answers. It does not inspect your CRM, verify your numbers or test your sales process.
Can I read the questions before signing up?
Yes. All twelve scored questions are public on this page. Scoring, your result and the suggested next steps appear inside the unlocked assessment.
How do I get access?
Enter your name and email to open the assessment on this page immediately. Submitting also subscribes you to The AI Business newsletter. The same browser will remember your access.