Rewrite your homepage in your clients' words
This free guide and Claude skill help B2B founders and marketers compare the words on their homepage with the words clients actually use. Bring your homepage, client reviews and one answer from ChatGPT about your company.
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About this guide
The workflow extracts recurring language, checks the current page and rewrites the top section without inventing proof. You get a headline, subheadline, three proof lines, button text, alternatives and a before-and-after comparison. The twelve-page PDF includes a worked example, a site checklist and a full prompt for ChatGPT if you do not use Claude.
What's inside
A downloadable Claude skill
The skill ZIP linked from the PDF, with installation instructions in the guide.
A three-source method
Your homepage, word-for-word client reviews and a ChatGPT description of your company.
A homepage language check
Five checks, a list of jargon to cut and client language to consider adding.
The rewritten first section
A headline, subheadline, three supported proof lines, button text and two alternative headlines.
A worked example and site checklist
A fictional IT-services example shows the inputs, score, rewrite and a five-point checklist for the rest of the site.
A ChatGPT alternative
The full method in one prompt for people who are not using the Claude skill.
Who it's for
- B2B founders and marketers whose homepage sounds different from their clients.
- Teams with real reviews, testimonials or customer quotes to work from.
- People who want to review the language of the first section before rewriting the whole site.
What you'll be able to do
- Identify the problem, result and category words that recur in client feedback.
- See where your homepage and your clients' language differ.
- Draft a new first section with proof traced to the source material.
- Compare the before and after and choose what to test with clients.
Before you start.
What do I need before I start?
Your homepage URL or text, ten to twenty client reviews or testimonials copied word for word, and an answer from ChatGPT describing your company. The guide explains alternatives if reviews are scarce.
Does it include the Claude skill file?
Yes. The skill ZIP is available after you unlock this page. The PDF explains how to install it. A full ChatGPT prompt is also included if you prefer that route.
Can I use it with ChatGPT instead?
Yes. Page eleven gives the full method as one prompt, using the same three sources. You do not need the Claude skill for that route.
How do I get the guide?
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